|
Style |
Description |
|
|
Chart Led |
Top 40 Radio - includes many of the heritage Independent Local Radio FM
stations — e.g. Radio City |
|
|
Adult Mainstream |
Softer
music aimed at a slightly older audience than Chart Led Mainstream — e.g. Heart FM |
|
|
Adult
Mainstream and Chat |
Encompassing
Contemporary Hit Radio and Adult Contemporary, usually with higher speech
content than these formats. These tend to be small town / rural stations or
large regional stations — e.g. Century 106 |
|
|
35+ /
Gold |
Music
predominantly from the 1 960s-80s. Many of these stations are on MW—e~g.
Capital GoId 1152 |
|
|
Specialist
Music — Youth
orientated |
These
stations focus on younger audiences, playing niche and more specialist music
genres such as Dance, RnB and Alternativa Rock—e.g. Galaxy 102 |
|
|
Specialist
Music — Other |
These
encompass the rest of the music rich stations covering niche and more
specialist music genres, such as Jazz and Country, often focused on an older
audience. — e.g._Jazz
FM |
|
|
Specialist
News and speech |
Statíons
focused on speech programming, playing very little, or no rnusic — e.g. LBC |
|
|
Ethnic Ethnic stations
target specific ethnic groups, most are
currently targeted at
Asian audiences,e.g.Sabras Sound SoundSource: Ofcom |
||
|
“The Communicions Market 2005” pag.70 |
||
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